ID Hospital / Dongjin Kim + L'eau Design

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Text description provided by the architects. So far, the beauty was like that an object reproduces the sublimity of nature or reaches to the ideal aesthetic standard like the golden ratio. However, the contemporary art seems to keep the distance from the previous beauty. Modern architect, Adolf Loos, who said that ‘the decorations are the sins’, discussed the value of the architectural aesthetic in tune with the time. But, whenever we see high-rise buildings composing the urban concrete jungle, they just generate individual aesthetic values of the sculptures and showy images like a nightclub, they actually have no concern about the intrinsic value requested by the present day. The site is located in the centre of the Gangnam Daero and in a row of high rise office buildings. Due to the globalization of the Korean medical technology of cosmetic surgery, a new type plastic surgery hospital building that is connected with the associated medical facilities and has a total management program integrated with beauty and care is emerging in the Gangnam area.